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Below is the official SMALL BUSINESS EXPO Agenda!
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We look forward to welcoming you to the upcoming Small Business Expo!
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Thursday, October 18 • 11:00am - 11:45am
How to Navigate Social Media, PR and Influencers in a Changing Retail World - Presented By: ChicExecs

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It can be difficult to navigate the tools needed to build and sustain a successful business in the US market.  Even the simplest questions can feel polarizing for an entrepreneur. What is the difference between marketing and PR?  How does PR relate to retail and my bottom line? Is social media really that  important?  Do influencers really work, and how do I engage them?  How do I get to my end consumer?  What does a buyer need to see to give my brand a chance?  Where does Amazon fit into it all?  As an entrepreneur you are faced with many questions and few clear answers. This workshop is made for any business owner looking for tools to succeed! 

Speakers
avatar for Lydia Vargo

Lydia Vargo

Director of Strategic Accounts, ChicExecs
From Canada to Australia and finally California, Lydia knows first hand the unique struggles (and opportunities) that brands face in entering the US market. Lydia works closely with companies of all levels to build awareness, retail placement and sell-through strategies to ensure... Read More →



Thursday October 18, 2018 11:00am - 11:45am
Workshop Room 4
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Attendees (36)